DIA - Our Vision For the Industry

Dive Industry Association - Our Vision For a Better Industry.   Since April 2001, the Dive Industry Association has been "Building a Better Industry, One Member at a Time"   Twelve (12) years and 322 Members later the Association is quickly becoming the Primer Trade Association of the Diving Community.  A customer centric, non-political, non-judgemental and all inclusive association, DIA is doing the things necessary to advance its Members and grow the industry.  But it's more than just a set of goals and a slogan. Find out why Dive Industry Association is winning the hearts and minds (and Memberships) of dive industry professionals world wide. As a Trade Association, our job is promote our Members inside and outside of the diving industry. We exhibit at and support Regional Dive Shows across the country, the two Surf Expos and the five Travel & Adventure Shows. We are proud to Sponsor the Surf Expos and the Travel & Adventure Shows in order to open up new markets for our members.


Goals:  The goals of the association have not changed from its beginning.  They are to: 1) Unite the Industry in a common purpose and foster the spirit of cooperation.  That common purpose should be to grow the industry.  2) Sharpen the business skills of our Members.  Only when our members are successful in their own business, will the industry grow.  3) Generate maximum marketing exposure for our members.  Marketing and Advertising is expensive and it takes an experienced and formally trained Marketing Professional that understands the various diving markets and industries that compete in them.  An organization that markets on behalf of its members will be more effective than companies that only have their own limited budgets.  4) Increase business opportunities in the industry for our members  and open new markets for them.  There are many business opportunities that dive companies can take advantage of.  The purpose of a Trade Association is to help their members find opportunities, not to capitalize on them for themselves.

Membership:  Membership in Dive Industry Association is open to businesses and individuals working in the diving and watersports industries.  Industry Sectors closely resemble the NCIS classifications established by the U.S. Government.  They include; 1) Manufacturing  2) Distributing  3) Retail Dive Center  4) Dive Operator (Charter Boat)  5) Dive Club  6) Service Provider  7) Media  8) Trade Association  9) Training Association/Agency  10) Non-Profit Organization  11) Trade Show & Event Organizer  12) Training Center  13) Travel Business  14) Sales Representative  15) Professional Educator  16) Industry Professional.  Members may be involved in more than one sector, depending on their business model.

Board of Advisers:  Dive Industry Association is putting together a Board of Advisers from each Industry represented in its membership.  Different industries have different customer bases, goals & objectives and agendas.  To better understand their needs, DIA is relying on each industry sector to elect an Advisor that will represent their sector to the Board of Directors for a period of one year. 

Voting:  Every Member has one vote, regardless of the size of their company.  One Member - One Vote.  Members vote within their own industry sector.  Manufacturers vote on manufacturing issues.  Retailers vote on retailing issues.  Voting is used to prioritize issues that are important to each sector, not to control the organization or to push ones own agenda on the rest of the membership. 

Support of Industry Dive Shows:  DIA supports, promotes and exhibits at four Regioanl Dive Shows that we've established a relationship with.  They include Our World-Underwater, Beneath the Sea, Nothwest Dive & Travel Exp (Tacoma), and Northern California Dive & Travel Expo (Santa Clara). 

Sponsor of Surf Expo:  DIA has sponsored and exhibited at the Surf Expos in Orlando, Florida since 2004. 

Sponsor of Travel & Adventure Shows:  Adventure Travelers are either Divers already or likely to become divers.  We are proud to exhibit at and sponsor the Travel & Adventure Shows in Long Beach, Santa Clara, Chicago, Washington DC, and Dallas.

Our Web Sites:  Our Trade Web site is www.diveindustry.net   Our Trade Directory resides on its own web site at www.DiveIndustryDirectory.com  Our non-profit web site has its own distinct content at www.diveindustry.org  What Trade Association worth its salt would not be promoting diving to the general public.  Our Diver web site resides at www.UnderseaShowcase.com

to be continued ...

Orlando, Florida - Sep 7-9, 2017

Exhibits at Surf Expo: Surf Expo will open its doors on September 7th for three days of watersports equipment and fashion apparel. Over 4,000 brands will be represented.



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