2012 INDUSTRY-WIDE SALES REPRESENTATIVE SURVEY
Contact Information:
Name: _____________________________________________________________________________________
[ ] Male [ ] Female
Date of Birth: ________________________________________________________________________________
Highest Grade Completed: _____________________________________________________________________
Company Name (or DBA): _____________________________________________________________________
Business Structure: [ ] Proprietorship [ ] Partnership [ ] Corporation [ ] LLC
Business Address: ___________________________________________________________________________
City / State / Zip: _____________________________________________________________________________
Business Phone: [ ] ___________________________________________________________________________
Fax # [ ] ____________________________________________________________________________________
Home Phone: [ ] _____________________________________________________________________________
Cell # [ ] ____________________________________________________________________________________
E-mail Address: ______________________________________________________________________________
Facebook Page: ______________________________________________________________________________
Skype: _____________________________________________________________________________________
Web Site (URL): ______________________________________________________________________________
Survey Questions:
Years in the Industry: __________________________________________________________________________
Date you started Repping? ______________________________________________________________________
What companies do you Rep for? _________________________________________________________________
____________________________________________________________________________________________
Commissions paid by each company: ______________________________________________________________
What States are in your territory? _________________________________________________________________
How many accounts do you have? ________________________________________________________________
How do you find new accounts? __________________________________________________________________
Annual Gross Sales 2011: _______________________________________________________________________
Annual Gross Income 2011: ______________________________________________________________________
Number of Days (per year) on the road: _____________________________________________________________
Annual Travel Expenses: ________________________________________________________________________
Do you have a written Business Plan? Yes / No
Do you have a written Marketing Plan? Yes / No
Do you use Business Consultants? Yes / No Type Used _______________________________________________
DEMA Member: Yes / No
Dive Industry Association (DIA) Member: Yes / No
Professional Associations you belong to: [ ] MANA [ ] SGAA [ ] NSGA
Other Professional Associations you belong to: ______________________________________________________
Do you have: Health Insurance: Yes / No Retirement Plan: Yes / No
At what age do you expect to retire? ________________________________________________________________
Do you sell Dive Travel? Yes / No
Name of Wholesaler you work with: _______________________________________________________________
Do you teach diving? Yes / No
Type of Diving you teach: [ ] Recreational Scuba [ ] Technical Diving [ ] Rebreather [ ] Instructor Course
How many dives did you make last year? ___________________________________________________________
Will you be attending the 2012 DEMA Trade Show in Las Vegas, NV? (November 2012) Yes / No
Will you be attending the 2012 Surf Expo in Orlando, FL (September 2012)? Yes / No
Do you go to Consumer Dive Shows? Yes / No Attend / Exhibit Which shows? __________________________
Do you go to Travel & Adventure Shows? Yes / No Attend / Exhibit Which shows? ______________________
Your Top 5 needs as a Dive Industry Sales Rep:
1. __________________________________________________________________________________________
2. __________________________________________________________________________________________
3. __________________________________________________________________________________________
4. __________________________________________________________________________________________
5. __________________________________________________________________________________________
Would you be interested in participating in addition surveys conducted by the Dive Industry Association? Yes / No
Additional comments about the Industry ____________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
Thank you completing this survey. By doing so, you’ve taken a Leadership role in making this industry a better place to work and you’ve exercised your right to make a positive impact on the industry.
Please return by October 31, 2012 via Direct Mail, Fax or eMail





